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In 1950, Mr. Felix Plawner, from Nürnberg, Germany started his company Plasticum Spielwaren.

From its early start, the company focused on cheaper mass market articles. They produced plastic products like dolls, cars, figurines, toy guns, toy music instruments, etc. They cooperated with companies in other markets, like Starlux and Minialuxe in France. They even exchanged moulds, which makes it quite difficult to determine the producer of individual toys. The first two versions of the Split Window Beetles however were solely produced by PLASTICUM.

From 1950 to 1957 the company logo was a man in a circle, but the logo resembled the logo of another company too much and after a lost lawsuit Plasticum was forced to alter the logo. Hence the second logo you can see on the pictures.

The company ceased to exist in the late 1980’s.

This PLASTICUM V3 is from a completely different mold as the V1, V2, V4 and V5. This version is however also shown in the PLASTICUM catalogs, but most probably the molds have been shared between toy manufacturers in several countries. As a consequence, it was produced by several manufacturers and sold as cheaper toys, not uncommon in the 1950's. It features a plastic body with cutout windows, molded bumpers, front hood trim and with or without a towing eye. VW hood emblem and 18 (9-9) air louvers under the split window. Plastic wheels are snapped onto the body with metal axles. Without base plate or motor. The door seams are indicated by a single line as opposed to V1, V2, V4 and V5 with a double folded line. It was sold in a attractive display box with 4 different makes of cars or on a carton blister with 3 cars and traffic signs. There is a long mold mark line inside front hood area. Often mistaken for a VOSS Split VW. A PLASTICUM sales catalog shows accessories like the four car set.

Additional Info

  • Manufacturer: PLASTICUM
  • Scale: 1/51
  • Length: 80mm
  • Production Era: 1951-1959
  • Country: Germany
  • Materials: Plastic
  • Color: Red, Yellow, Blue, Green, Brown, Metallic Colors
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